Lorne realized that the Waffle World Hot Waffle and Ice Cream Sandwich would be primarily a leisure time purchase. Next, research showed potential customers hadn't yet enjoyed this tasty treat so it would be, initially, an impulse purchase. Finally, there appears to be no cost or taste barriers from an ethnic, cultural, or income perspective. Everyone young or old, is a potential customer.

So the decision was made - let's go to where our customers gather. Local and special events were the answer. Hence we'd need to be mobile.

In order to have the most outstanding vehicle to merchandise our product, we developed our WaffleWorld Cart Package and Wagon Package. Both our Packages are very versatile as they can be used in any venue, inside or out. Both are great traffic stoppers.

Today we're ready to roll out and here's why.

1) Suppliers have been evaluated, ingredients and recipes tested and a proprietary Waffle World waffle mix formula selected. Similarly, ice cream manufacturers have been sourced to ensure a rich, creamy ice cream middle layer.

2) A special waffle iron has been engineered to allow consistent, sustained high production volumes. (You'll want extra ones for extra sales.) For more information on our special waffle iron, please click here.

3) We have designed and manufactured two mobile concepts to bring our product to our customers.

So today we have a delightful product, the equipment and accessories to make a consistent, high quality, tasty sandwich and the flexible means of reaching our customers.

So let's go! You can start your own business either part-time and build it up or launch into it full-time. It's your choice!